Audi House of Progress Singapore is where you get closer to the automaker like never before

The new downtown brand home of Audi at 18 Cross Street is built around four key pillars - performance, lifestyle, sports, dining. 

Achieving advancement through technology, while staying true to automotive tradition and holding fast to its storied motoring heritage - Audi has come a long way since the first “Auto Union Audi” vehicle rolled off the production line in 1965.

That same year, Singapore became an independent nation. Six decades later in 2025, the Lion City celebrated SG60 and Audi marked its own milestone in the city-state, which became the first Audi market in the world with a direct-to-consumer business model.    

Therefore, this is not only a new dealership for the famous German brand with the four rings, but also a new start in Singapore.

The Audi x Burnt Ends Bakery is open daily from 8am to 4pm.

The address, 18 Cross Street within the Cross Street Exchange mixed-use complex, is at an intersection between Singapore’s Chinatown and Central Business District. This location is like a cultural crossroad in the heart of the Garden City. 

There are historical shophouses on one side and modern skyscrapers on another. Locals live nearby in public flats or private apartments. PMEBs in office attire walk past retirees in singlets, shorts and slippers. We can eat in cheap hawker centres or good cafes. 

The in-house GT Bar is a "refuelling" pitstop with cocktails for Audi customers.

One of said cafes is Audi x Burnt Ends, a highly-rated eatery with German-inspired bakes and excellent coffee, complete with courteous baristas. 

It is parked right beside the main entrance, so the new-age Audi brand experience in House of Progress begins with one of the most important passions in Singapore for citizens, permanent residents and tourists alike - food for foodies. The delectable menu includes a reimagined curry wurst, schnitzel sliders, apple strudel, pretzels, and Black Forest donuts. 

There is also a “refuelling” pitstop for responsible adults at the in-house GT Bar, where Audi customers can enjoy cocktails with a much higher “octane level” than coffee and tea. The alcohol options range from the classic to the creative.

The Audi Performance Suite fuels the need for speed with these racing simulators.

Fuelling the need for speed is Audi Performance Suite, which takes visitors through the past, present, and future of Audi Sport - on both road and track. You can also hit a racetrack there and then, by getting behind the wheel of the Audi Sport Racing Simulator whose two-rig play options for your virtual driving pleasure include Audi RS models and an F1 racecar. 

The sim-to-street connection is real, because Audi will enter Formula 1, the pinnacle of global motorsports, in 2026 with its own factory team and a 1.6-litre V6 turbo hybrid powertrain. 

If you prefer to do your driving at the range, you can tee off in the quattro Golf Lounge. This dedicated room in Audi House of Progress has a state-of-the-art Trackman iO golf simulator with TaylorMade golf gear. 

Golf is a rich and long-standing part of Audi corporate culture, with the Audi quattro Cup as the annual flagship event. It is the largest amateur golf tournament in the world, involving over 38 countries and 70,000 players annually. 

Tee off in the quattro Golf lounge and improve your amateur golf game.

Indeed, Audi House of Progress Singapore is where you get closer to the brand like never before. Everything comes together nicely at 18 Cross Street to make the Audi customer journey complete and fantastic - performance, lifestyle, sports, and dining.

Your personal motoring advancement through technology goes even further than the high-tech Audi cars you can try, buy, aspire towards, or dream about in Audi House of Progress Singapore.  

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