Audi's House of Progress Opens Its Doors in Singapore

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Starting from today, members of the public will be able to experience Audi's House of Progress at the ArtScience Museum in Marina Bay Sands, Singapore.

The city-state is set to be the very first Southeast Asian destination for the carmaker's immersive brand experience, following successful iterations held in other major world cities, such as Tokyo and Milan. It will be open to the public from today (31st March) till 16th April 2023.

A comprehensive lineup of Audi's latest electric vehicles will be on display to greet visitors, including the all-new Q8 e-tron and Q4 e-tron SUVs. Also on show are the e-tron GT and RS e-tron GT saloons, along with the petrol-powered R8 V10 supercar that we tested earlier this year.

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Taking centre stage is the stunning grandsphere concept car, which first debuted at the IAA 2021. According to the automaker, the 5.3 metre-long saloon car combines first class travel with a comprehensive onboard experience offering, which we are inclined to believe. 

The suicide doors open wide to reveal an extremely spacious lounge-like cabin, wrapped around in various wool and wood textures. As the grandsphere is designed with Level 4 autonomous driving in mind, the steering wheel and pedals can retract on command to allow the car's occupants to fully relax.

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This is the second "sphere" concept car to make an appearance in Singapore, following the urbansphere concept SUV that was present at last year's prestigious GREENTECH Festival.

Visitors can take a peek at the new Q8 e-tron, which makes significant improvements upon the outgoing e-tron SUV. It's now capable of covering 580 km in one charge, and benefits from a beter aerodynamic profile.

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Also making its first-ever Singapore appearance is the Q4 e-tron compact crossover SUV. Targeting a broader range of demographics, its dimensions sit between the Q3 and Q5 models (hence the name) and sits atop the VAG MEB modular platform, the latter of which is shared with the likes of the Volkswagen ID lineup and Škoda Enyaq.

Car buyers can expect to see these Audi electric SUVs to roll into showrooms by next year.

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There are also interactive zones to appeal to families, such as a kinetic platform on which you can step. It will then display the amount of energy that's being dispersed, and how much more is required to power the e-tron GT.

Panel discussions will also be held at the House of Progress, where it will see industry leaders and participants come together to talk about the future of business and sustainability, and how Audi can also play a role in shaping it.

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Also expected to be held at the event are a series of workshops and product showcases, involving partner brands such as premier watch retailer The Hour Glass and high-end audio manufacturer Bang & Olufsen.

The Audi House of Progress will be open every weekend from today till 16th April 2023, from 10AM to 7PM. Visitors can reserve complimentary tickets on the official website, and can also book test drives there.

Photo Credits: Muhammad Mu'tasim (@mutasimdrives) & ACube Creative (@weareacube)

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