PML ONE brings new loyalty rewards to BMW car owners in Singapore.
Performance Motors Limited (PML) has launched PML ONE, a four-tier loyalty programme that rewards BMW owners in Singapore based on their vehicle purchases, aftersales spending and insurance renewals over a five-year membership cycle.
The new loyalty ecosystem extends the BMW ownership experience with PML beyond the initial vehicle purchase, offering members access to exclusive rewards, personalised experiences and lifestyle privileges through a growing network of partners.
PML ONE comprises four membership tiers: Blue, Silver, Gold and Platinum. Members qualify based on their cumulative engagement with PML across vehicle purchases, aftersales services and insurance renewals over a five-year period, with the initial qualification assessed retrospectively (2021-2026).
According to PML, the programme recognises customers' overall ownership journeys and their long-term relationships with the BMW dealership.
The four PML ONE membership tiers have the following qualification criteria:
| Tier | Vehicle spending | Additional requirements |
| Blue | Eligible BMW owners who do not meet the requirements for Silver, Gold or Platinum, including active BMW owners who have not purchased a vehicle from PML in the past five years. |
Not applicable. |
|
Silver |
At least one new eligible BMW purchased from PML, with total vehicle spend below S$400,000. |
Insurance requirement or S$2,000 in aftersales spending. |
|
Gold |
S$400,000 to below S$800,000. | Insurance requirement or S$3,000 in aftersales spending. |
|
Platinum |
S$800,000 and above. |
Insurance requirement or S$5,000 in aftersales spending. |
According to PML, membership tiers are determined by vehicle spending, aftersales services and insurance renewals, rather than by vehicle model alone. This means customers are not automatically assigned a tier simply because they purchase a particular BMW model. Their eligibility depends on the applicable qualification criteria.
BMW Motorrad motorcycles are not included in PML ONE's tier qualification.
How does PML ONE's five-year membership cycle work?
At launch, PML will determine customers' membership tiers retrospectively using their activity over the preceding five years, from 2021 to 2026. This applies to all four tiers, rather than only Gold and Platinum members.
Moving forward, customers may qualify for an upgrade during their five-year membership cycle if they purchase one or more new cars and spend on insurance and aftersales services with PML.
A new five-year membership cycle begins from the date of an upgrade.
Conversely, members who no longer meet the applicable qualification criteria may be downgraded at the end of their five-year membership cycle.
What rewards can PML ONE members enjoy?
PML ONE extends beyond traditional automotive rewards with benefits spanning travel, hospitality, leisure and lifestyle experiences.
Depending on their membership tier, PML BMW customers can enjoy privileges including:
Platinum: an exclusive "Yacht Birthday Experience".
Gold and Platinum: airport transfers and airport lounge access.
Vehicle ownership: rewards relating to vehicle care, servicing and grooming.
Lifestyle experiences: privileges through PML's growing network of travel,
hospitality, leisure and lifestyle partners.
PML says its partnerships and exclusive experiences will continue to expand over time, with the aim of providing greater value throughout customers' BMW ownership journeys.
Members can view their membership tier through the Sime Motors app OneGo, which serves as the central platform for managing PML ONE rewards and benefits.
PML ONE builds on PML's customer engagement efforts.
PML ONE is the dealership's latest effort to strengthen its long-term relationships with BMW owners by bringing rewards, partnerships and personalised experiences together in one ecosystem.
Over the years, PML has established customer communities around shared interests, including the Performance Motors Golf Association (PMGA), Performance Motorsports Circle (PMC) and Performance Motors Pickleball Club (PMPC). The original BMW dealership has also organised curated culinary experiences and corporate social responsibility initiatives.
Its digital initiatives include the Sime Motors OneGo app, automated vehicle journey tracking and facial recognition technology, while its flagship showroom is Singapore's first and only BMW Retail.Next Lighthouse facility.
With PML ONE, the dealership aims to bring its existing customer engagement initiatives into a unified loyalty ecosystem that recognises BMW owners throughout their relationship with PML.
More information on PML ONE is available at the official website.
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