Lexus launches Refine Dining at JW Marriott Hotel Singapore South Beach

Lexus Refine Dining brings a unique take on Japanese cuisine at JW Marriott Hotel Singapore South Beach, marking the beginning of a culinary expedition across Southeast Asia.

Lexus Refine Dining, a specially curated dining experience by Lexus in collaboration with Marriott Bonvoy, has opened its doors in Singapore, kickstarting a culinary showcase across the region. The epicurean experience will be moving on to Indonesia, Thailand, Malaysia, Philippines, Vietnam, Cambodia, and Brunei.

Lexus is collaborating with Michelin-selected restaurant Akira Back and the acclaimed design studio Hans Tan Studio to bring the special dining experience to local grounds. 

Akira Back, renowned for its reinvention of Japanese cuisine through bold ingredients and contemporary culinary processes, has created an exclusive selection of dishes that honour the Lexus philosophy of craftsmanship and innovation. Each course takes guests on a journey exploring famous Japanese dishes empowered by modern twists.

The food is not the only memorable feature of the experience. The plating uses bone china which includes repurposed bone ash from the restaurant's culinary process, highlighting Lexus’ pledge to sustainability, Hans Tan studio crafted bespoke dining utensils that retain warmth, allowing guests to savour the intended flavours longer and further enhance their dining experience.

The entire showcase will bring together acclaimed chefs and restaurants from Marriott Bonvoy across the region and renowned local industrial designers from each country. They will tailor a unique experience in each country, with each destination featuring a highlight dish paired with a bespoke dining piece specially created to enhance the dining experience.

Apart from the standout cuisine and utensils, preferential stay packages for Lexus guests featuring selected lounge, spa and dining experiences further add to the exclusivity of the experience. 

For Lexus Singapore, there will be chauffeured rides to Akira Back in a range of Lexus electrified vehicles, completing the automaker's promise of Omotenashi, a Japanese term for unwavering hospitality that anticipates needs before they are voiced, purely out of goodwill, without expecting anything in return.

Preston Tan, vice president of Lexus Asia, said: “As a luxury lifestyle brand, we continuously seek to create opportunities for guests to discover new expressions of luxury through the Lexus ethos of Omotenashi, refinement, and craftsmanship. By collaborating with a partner like Marriott Bonvoy that shares our passion for elevated guest experiences, we can connect with our audience in a more meaningful way.” 

Petr Raba, vice president Food & Beverage - Asia Pacific excluding China, Marriott International, said: "Our chefs across Southeast Asia are among the region's most creative culinary voices. Refine Dining by Lexus gives them a canvas to push boundaries, elevating their culinary expertise into immersive, multisensory experiences where every element - the dish, the vessel, the setting - tells a cohesive story of craftsmanship and care.”

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