There Will be a New Way to Experience and Purchase Porsche Cars in Singapore From 2023
Porsche Singapore, a new venture formed by Eurokars and Porsche Asia Pacific, will launch a new showroom experience at Guoco Midtown, in collaboration with real estate developer GuocoLand.
The new facility will be completed in the second half of 2023, and will be located at the aforementioned Guoco Midtown location. This new integrated, mixed-use development is situated at Beach Road, allowing clients from the city core districts easy access to the German Sports Car brand.
This is in line with the Stuttgart-based manufacturer’s goal of bringing the brand closer to its local customers than ever before. In addition to test drives, vehicle personalisation and a selection of their own and partner products, Porsche aims to create an environment that allows fans and customers alike to immerse themselves in new experiences, and also exchanging ideas with other like-minded Porsche enthusiasts.
Customer experience is at the centre of this concept, so some departure from the conventional automotive retail norm is to be expected, with Porsche combining new, heritage and special car displays with an integrated F&B experience, co-working and community exhibition spaces.
As a prequel to the Porsche Studio Singapore, a Porsche NOW Pop-up will be open to the public from early January 2023, and will be located at Guoco Tower. The Porsche Service Centre at 27A Tanjong Penjuru will continue as a one-stop destination for all Porsche vehicle service-related matters, whilst the existing Porsche Centre Singapore at 29 Leng Kee Road will cease operations after 31 December 2022.
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