Eurokars Centre is the latest automotive landmark at the Leng Kee motor belt

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The new Singapore headquarters of Eurokars Group at 11 Kung Chong Road is an 8-storey flagship facility that cost over $106 million. 

Officially opened on 15 December 2023 after a three-year construction delay due to the Covid-19 pandemic, Eurokars Centre is the new heart of the company’s automotive operations. In addition to corporate and admin offices, the 8-storey building with three basement levels also houses Rolls-Royce Motor Cars Singapore, BMW Eurokars Auto, and a Eurokars Supersports service centre for McLaren and Pagani. 

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The Rolls-Royce showroom on the ground floor (pictured above) is designed to provide a personalised luxury experience to its clientele. As the marque’s largest “House of Luxury” in the Asia Pacific region, it has an entrance modelled on the Rolls-Royce Pantheon grille, a doorway topped by the Spirit of Ecstasy mascot, a so-called Cabinet of Curiosities with curated luxury items, and a speakeasy-style bar. The upscale experience includes client commissioning of bespoke Rolls-Royce cars in the Atelier, a stylish room set up for just this purpose.   

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The BMW Eurokars Experience Centre on the second floor (pictured above) introduces the German automaker’s Retail.Next concept, which aims to give a holistic customer experience that is more “cafe” than “car”, complete with good coffee and a great 3D digital configurator. There is also a BMW service centre, which supplements Eurokars’ other authorised BMW workshops at 29 Leng Kee Road and 27A Tanjong Penjuru.  

Eurokars Group marked its inauguration of Eurokars Centre with a $100,000 donation to The Straits Times School Pocket Money Fund, which helps underprivileged children in Singapore.

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Read More: Eurokars is second official BMW dealer in Singapore

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