Motorist launches new brand campaign to bring all your car ownership needs under one roof
From buying and selling cars to renewing COE, comparing insurance and keeping up with everyday motoring needs, Motorist shows you how we put more services together in one place.
Owning a car is about more than just getting behind the wheel. From finding the right car and sorting out insurance to deciding whether to renew your Certificate of Entitlement (COE), there is plenty to settle along the way.
Motorist hopes to make that process simpler with the launch of its new brand campaign, “YES. One Place to Settle It All”, which highlights its role as a one-stop platform for motorists throughout their car ownership journey.
The campaign centres on a simple message: whatever stage of car ownership drivers find themselves at, Motorist aims to help them get more done in one place.
Through the Motorist platform, drivers can browse cars from trusted dealers, use tools such as AI Car Search to find a vehicle that suits their needs, or connect with Motorist’s dealer network when it is time to sell. Those looking to keep their existing cars can also explore COE financing options, while motorists shopping for coverage can compare insurance options and find suitable plans.
Beyond buying, selling and financing, Motorist also caters to the everyday realities of car ownership. Its services include vehicle servicing and useful driver tools covering fuel prices, parking, traffic conditions, checkpoints, and road tax.
Watch the “YES. One Place to Settle It All” brand film
“For many drivers, Motorist has been the place to get one thing done. We want them to know we can help with much more of car ownership. ‘YES’ is a simple promise: whatever stage of the journey you are at, there is more that Motorist can help you settle,” said Pearlina Chan, Head of Brand and Marketing at Motorist.
The new campaign marks another step in Motorist’s development as an automotive platform, bringing its range of services, content, and customer experience closer together under one brand.
Download the free Motorist app today to settle all your vehicle ownership needs the smart way.
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